A Designers Research Manual - Succeed in Design by Knowing Your Clients and What They Really Need

A Designers Research Manual - Succeed in Design by Knowing Your Clients and What They Really Need



Doing research can make all the difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need-P2P
Rockport | Jennifer Visocky O’Grady | 2006 | HQ PDF | ISBN: 1592532578 | 192 pages | 102 Mb

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