Because Internet: Understanding the New Rules of Language [NulledPremium]

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Book details
File Size: 6.44 MB
Format: epub
Print Length: 336 pages
Publisher: Riverhead Books (July 23, 2019)
Publication Date: July 23, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B076GNS3J4

The internet isn’t the first technology to alter how we communicate, but it is making our language change faster and in more interesting ways than ever before. The programmers behind the apps and platforms we use decide how our conversations are structured, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive niche online communities spread slang and jargon exponentially faster than in the days when new dialects were constrained by physical space. What’s more, social media provides a fascinating laboratory for watching language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how the year you first accessed the internet determines how you talk online; how ~sparkly tildes~ became widely recognised as sarcasm punctuation; whether emoji are replacing words; and why internet dialects like doge, lolspeak, and snek are linguistically significant.

Because Internet is the perfect book for anyone who wants to understand how the internet is changing the English language, why that’s a good thing, and what our online interactions reveal about who we are.

Reviews:

“Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch’s book is about the birth of a new medium.” —The Economist

“A well-researched retort to grumpy grammarians who think technology is turning kids into lazy, inarticulate drivelers.” —Time

“A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes… the breadth of topics covered–from conversation analysis to meme culture to the development of texting as we now know it–makes this book useful, engaging, and enjoyable.” —Science

“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix. She explains the hows and the whys of the ways we talk online with the deepest empathy, understanding, and compassion.” –Jonny Sun, author of everyone’s a aliebn when ur a aliebn too

“Sometimes it seems like the internet is a seething brew of ugliness and misery. So it’s nice to remember that, as well as the lawless drudgery, there are complex human systems that, intentional or not, create something totally new. Internet linguist (damn!) Gretchen McCulloch explores the ever-changing language of online.” —Elle, “30 Best Books to Read this Summer”

“McCulloch lays out the ways in which online lingo, from emojis to GIFs to acronyms like “lol” and “omg,” has become a vital part of modern communication. It’s also an analog window into how the evolution of digital communication mirrors the shifts in word usage that have happened over generations.” —Wired, “Must-Read Books of Summer”

“Gretchen McCulloch’s Because Internet is not your English teacher’s grammar guide–not even close. Self-described internet linguist McCulloch traces how the web has changed the way we communicate–whether through emoji, lowercase letters. or cat memes–and makes a compelling, entertaining argument that this change is good for the English language as a whole.” —Real Simple

“In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes.” –Esquire
“English’s great strength is its informality and the internet has created a golden age for studying this flexibility: McCulloch’s lively and delightful survey of these new findings is a must for anyone who loves language in all its expressive forms.” –Cory Doctorow

“A funny and fascinating examination of the evolution of language in the digital age.” —Publishers Weekly

“An insightful analysis of language and the internet of right now, in-depth yet accessible to any internet generation.” —Booklist

“A fun read for Internet people of all generations….Recommended for web and language nerds alike, encompassing illuminating facts on the origin of acronyms, memes, and digital tone of voice.” —Library Journal

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