Business-to-Business Marketing - How to Understand and Succeed in Business Marketing in an Emerging Africa

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa



https://CourseBoat.com

English | May 17th, 2021 | ISBN: 036720147X | 284 pages | True EPUB | 4.33 MB

The Book

Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in b-to-b, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in b-to-b are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional b-to-b marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies.

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