Customer Relationship Management, Second Edition + Concepts and Technologies

Customer Relationship Management, Second Edition + Concepts and Technologies

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Customer Relationship Management, Second Edition by Francis Buttle
English | 2008 | ISBN: 1856175227 | PDF | 522 pages | 7,5 MB

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives.

It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes.

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