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[ FreeCourseWeb ] Business to Business Marketing Management- A Global Perspective, 3rd Edition

Torrent: [ FreeCourseWeb ] Business to Business Marketing Management- A Global Perspective, 3rd Edition
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[ FreeCourseWeb.com ] Business to Business Marketing Management: A Global Perspective, 3rd Edition

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2017 | ISBN: 1138680761, 1138680753 | English | 452 pages | PDF | 7 MB

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them.

Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include:

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Downloads: 81
Category: Other/E-Books
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Added: 2020-01-21 11:05:38
Language: English
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Release name: [ FreeCourseWeb ] Business to Business Marketing Management- A Global Perspective, 3rd Edition
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