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[ FreeCourseWeb ] Go Logo! A Handbook to the Art of Global Branding- 12 Keys to Creating Successful Global Brands

Torrent: [ FreeCourseWeb ] Go Logo! A Handbook to the Art of Global Branding- 12 Keys to Creating Successful Global Brands
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[ FreeCourseWeb.com ] Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

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English | ISBN: 9781592535170 | 208 pages | March 1, 2010 | EPUB | 76.16 MB
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, nstrate the unique traits that make them successful brands.

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Downloads: 73
Category: Other/E-Books
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Added: 2020-02-26 11:05:07
Language: English
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Release name: [ FreeCourseWeb ] Go Logo! A Handbook to the Art of Global Branding- 12 Keys to Creating Successful Global Brands
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