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[ FreeCourseWeb ] The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

Torrent: [ FreeCourseWeb ] The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
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[ FreeCourseWeb.com ] The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

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English | ISBN: 383493240X | 2012 | 192 pages | PDF | 2 MB
Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.

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We upload these learning materials for the people from all over the world, who have the talent and motivation to sharpen their skills/ knowledge but do not have the financial support to afford the materials. If you like this content and if you are truly in a position that you can actually buy the materials, then Please, we repeat, Please, Support Authors. They Deserve it! Because always remember, without "Them", you and we won't be here having this conversation. Think about it! Peace...

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Category: Other/E-Books
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Added: 2020-02-07 11:05:33
Language: English
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Release name: [ FreeCourseWeb ] The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior
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