How to Sell to Retail The Secrets of Getting Your Product to Market

How to Sell to Retail The Secrets of Getting Your Product to Market



Clare Rayner, "How to Sell to Retail: The Secrets of Getting Your Product to Market"
Publisher: Kogan Page | ISBN: 0749466804 | 2013 | PDF | 264 pages | 4.5 MB

It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a unique, proven, 12-point plan that includes the critical ingredients to ensure they hit above their weight and make a great first impression - not only will chain buyers sit up and listen, they'll want to establish a long- term relationship.

For those who have a product to launch to market, services or solutions to sell, this book is a practical guide to developing a professional, credible impression and successfully competing with much larger companies.

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