IdeaSpotting How to Find Your Next Great Idea---PMS
IdeaSpotting How to Find Your Next Great Idea
English | pdf | 256 pages | ISBN-13: 978-1-58180-800-1 | 4Mb
THE NEXT BIG IDEA IS OUT THERE - You just have to know how to spot it.Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box - then throw away the box for good.
You'll be encouraged to:
Listen and observe
Step outside your daily routine
Explore through travel
Find ideas in nature
Break out of ruts
Learn from mistakes
Get past the surface
Connect existing ideas
Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream - and ultimately buy.
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ABOUT THE AUTHOR
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Sam Harrison has more than 20 years of diverse, successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He is also a former senior vice president with an S&P 500 firm and has worked with clients and affiliates including Major League Baseball, NFL, Hasbro, American Express and more. He is currently a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduate-studies program focusing on brand communications. He lives in Atlanta, Georgia.
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