Integrated Business Models in the Digital Age

Integrated Business Models in the Digital Age



https://TutSala.com

Sumesh Singh Dadwal, Hamid Jahankhani, Azizul Hassan
English | 2022 | ISBN: 3030978761 | 574 Pages | PDF True | 8 MB

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.

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