Download Linkedin - Become a Digital Advertising Specialist [AhLaN] torrent

Linkedin - Become a Digital Advertising Specialist [AhLaN]

Torrent:	Linkedin - Become a Digital Advertising Specialist [AhLaN]
Description:	Linkedin - Become a Digital Advertising Specialist [AhLaN] Course List ├── 01.Google Ads Essential Training │ ├── 01-Introduction │ ├── 02-Pay-Per-Click Advertising │ ├── 03-Before Getting Started │ ├── 04-Getting Started with Ads │ ├── 05-Researching Your Keywords │ ├── 06-Targeting with Keywords │ ├── 07-Creating Your First Google Ads Campaign │ ├── 08-Creating Your First Advertisement │ ├── 09-Advanced Advertising Tracking │ ├── 10-Monitoring Your Advertisements │ ├── 11-Key Optimization Strategies │ └── 12-Conclusion ├── 02.Building an Integrated Online Marketing Plan │ ├── 01-Introduction │ ├── 02-Find Your Business Strategy │ ├── 03-Define Your Target Customers │ ├── 04-Research Find What Your Customers Want │ ├── 05-Clearly Identify Business Goals and Build Processes │ ├── 06-Develop a Long-Term Marketing Plan │ ├── 07-Turn Cookies into Customers │ ├── 08-Measure and Modify Your Plan │ └── 09-Conclusion ├── 03.Learning Google Tag Manager │ ├── 01-Introduction │ ├── 02-Work with Accounts and Containers │ ├── 03-Using Built-in Tags │ ├── 04-Work with Variables │ ├── 05-Create Triggers │ ├── 06-Control Versioning │ ├── 07-Debug Your Tags │ ├── 08-Use Custom HTML Tags │ └── 09-Conclusion ├── 04.Digital Marketing Foundations │ ├── 01-Introduction │ ├── 02-The Digital Marketing Framework │ ├── 03-Digital Marketing First Steps │ ├── 04-Digital Marketing Key Concepts │ ├── 05-Digital Marketing Hub and Spokes │ ├── 06-Digital Marketing with Your Website │ ├── 07-Digital Marketing with SEO │ ├── 08-Digital Marketing with Paid Channels │ ├── 09-Digital Marketing with Social Media │ ├── 10-Digital Marketing with Email │ ├── 11-Digital Marketing with Video │ ├── 12-11 Analytics Skills │ ├── 13-Additional Marketing Channels │ ├── 14-Trends to Watch │ └── 15-Conclusion ├── 05.SEO Foundations │ ├── 01-Introduction │ ├── 02-Overview of SEO │ ├── 03-Keywords The Foundation of SEO │ ├── 04-Content Optimization How Search Engines and People View Web Pages │ ├── 05-Content Optimization Technical SEO │ ├── 06-Long-Term Content Planning │ ├── 07-Link-Building Strategies │ ├── 08-Measuring SEO Effectiveness │ ├── 09-Ecommerce Local and Mobile SEO Considerations │ └── 10-Conclusion ├── 06.Content Marketing Foundations │ ├── 01-Introduction │ ├── 02-Creating a Content Strategy │ ├── 03-Choosing the Right Topics │ ├── 04-Producing Content │ ├── 05-Optimizing Content │ ├── 06-Distributing Content │ ├── 07-Integrating Content │ ├── 08-Measuring Content │ ├── 09-Innovating with Content │ └── 10-Conclusion ├── 07.Marketing Attribution and Mix Modeling │ ├── 01-Introduction │ ├── 02-Multi-touch Attribution Models │ ├── 03-Marketing Mix Modeling │ ├── 04-Incrementality and AB Testing │ └── 05-Conclusion └── 08.Learning to Write Marketing Copy ├── 01-Introduction ├── 02-Overview of Marketing Copywriting ├── 03-Writing Copy ├── 04-Writing for Various Media └── 05-Conclusion
Downloads:	209
Category:	Other /Tutorials
Size:	4 GB
Show Files »	Linkedin - Become a Digital Advertising Specialist [AhLaN] 07.Marketing Attribution and Mix Modeling 03-Marketing Mix Modeling 07-Forecasting future scenarios for planning.mp4 (46.1 MB) 01-Before and after an event Trend analysis.mp4 (12.7 MB) 02-Linear regression with a single variable.mp4 (16.0 MB) 03-Variables with positive and negative correlations.mp4 (19.5 MB) 04-Multivariable regression Building your marketing mix model.mp4 (40.2 MB) 05-Feature transformation with diminishing returns and adstocks.mp4 (33.5 MB) 06-Statistical tests to validate your models accuracy.mp4 (44.3 MB) Ex_Files_Marketing_Attribution_Mix_Modeling.zip (220.4 KB) 01-Introduction 01-Measuring marketing performance.mp4 (10.6 MB) 02-Multi-touch Attribution Models 01-Last-click attribution The default model.mp4 (4.3 MB) 02-Time decay and conversion lags.mp4 (6.7 MB) 03-Linear attribution Treating all touches equally.mp4 (5.1 MB) 04-First-click models From awareness to acquisition.mp4 (6.4 MB) 05-Position-based models and assigning credit.mp4 (5.1 MB) 06-Data-driven attribution and machine learning.mp4 (5.5 MB) 07-Click windows and view-through conversions.mp4 (8.1 MB) 04-Incrementality and AB Testing 01-AB testing for statistical significance.mp4 (7.4 MB) 02-Bandit testing Optimizing for results over accuracy.mp4 (10.2 MB) 03-Geo and lift testing to prove incrementality.mp4 (6.1 MB) 04-How did you hear about us Surveys and panel studies.mp4 (4.9 MB) 05-Working with multiple attribution methods.mp4 (7.2 MB) 05-Conclusion 01-Continuing to improve your model accuracy.mp4 (6.3 MB) README.txt (2.2 KB) 01.Google Ads Essential Training 01-Introduction 01-The power of Google Ads.mp4 (26.4 MB) 02-Pay-Per-Click Advertising 01-An overview of Google Ads.mp4 (8.7 MB) 02-Understanding consumer intent.mp4 (5.0 MB) 03-Where Google Ads appear.mp4 (3.7 MB) 04-How Google Ads appear.mp4 (4.6 MB) 05-Benefits of using Google Ads.mp4 (4.9 MB) 06-Understanding the Google Ads structure.mp4 (6.6 MB) 07-How the Google Ads auction works.mp4 (10.6 MB) 03-Before Getting Started 01-Define your goals.mp4 (4.6 MB) 02-Define your customers.mp4 (5.5 MB) 03-Set realistic expectations.mp4 (6.3 MB) 04-Craft the buyer journey.mp4 (5.9 MB) 04-Getting Started with Ads 01-Signing up for Google Ads.mp4 (3.7 MB) 02-Exploring the dashboard.mp4 (13.1 MB) 03-Exploring campaigns.mp4 (9.0 MB) 04-Exploring ad groups.mp4 (3.4 MB) 05-Exploring ads keywords and insights.mp4 (7.0 MB) 05-Researching Your Keywords 01-How keywords work.mp4 (5.4 MB) 02-Brainstorming keyword ideas.mp4 (4.6 MB) 03-Tools to help with keyword ideas.mp4 (10.7 MB) 04-Use Google Keyword Planner for ideas.mp4 (10.6 MB) 05-Evaluate keyword search volume.mp4 (9.7 MB) 06-Targeting with Keywords 01-Options for targeting with keywords.mp4 (3.1 MB) 02-Broad match targeting.mp4 (3.0 MB) 03-Phrase match targeting.mp4 (3.6 MB) 04-Exact match targeting.mp4 (3.8 MB) 05-Negative match targeting.mp4 (2.9 MB) 07-Creating Your First Google Ads Campaign 01-Choose a campaign goal in Google Ads.mp4 (10.5 MB) 02-Calculate customer lifetime value.mp4 (6.0 MB) 03-Decide on your budget in Google Ads.mp4 (5.3 MB) 04-Set your bids in Google Ads.mp4 (12.1 MB) 05-Set network settings in Google Ads.mp4 (3.1 MB) 06-Select your audience in Google Ads.mp4 (13.8 MB) 08-Creating Your First Advertisement 01-Writing a great ad.mp4 (9.1 MB) 02-Create an ad group and add keywords.mp4 (11.5 MB) 03-Create responsive search ads.mp4 (12.8 MB) 04-Add ad extensions in Google Ads.mp4 (10.0 MB) 05-Finalize your Google Ads campaign.mp4 (2.7 MB) 06-Adjust campaign settings in Google Ads.mp4 (3.9 MB) 09-Advanced Advertising Tracking 01-Connecting Google Analytics.mp4 (8.7 MB) 02-What is conversion tracking.mp4 (4.8 MB) 03-Setting up conversion tracking.mp4 (18.9 MB) 04-Reviewing conversion data.mp4 (7.0 MB) 10-Monitoring Your Advertisements 01-Reports available in Google Ads.mp4 (9.6 MB) 02-Campaign reports in Google Ads.mp4 (8.1 MB) 03-Search term reports in Google Ads.mp4 (8.0 MB) 11-Key Optimization Strategies 01-Key optimization tips.mp4 (8.4 MB) 02-Setting up campaign experiments.mp4 (9.3 MB) 03-Reviewing bid adjustments.mp4 (10.1 MB) 04-Reviewing speed score.mp4 (5.5 MB) 12-Conclusion 01-Continue working with Google Ads.mp4 (18.4 MB) 02.Building an Integrated Online Marketing Plan Ex_Files_Building_Integrated_Online_Marketing.zip (606.7 KB) 01-Introduction 01-Welcome.mp4 (40.0 MB) 02-The strategy problem.mp4 (10.7 MB) 02-Find Your Business Strategy 01-Knowing who you are.mp4 (13.3 MB) 02-Defining your narrative statement.mp4 (25.0 MB) 03-Identifying emotional needs.mp4 (8.8 MB) 04-Create your value statement.mp4 (26.9 MB) 03-Define Your Target Customers 01-Identifying customer groups.mp4 (10.1 MB) 02-Creating a customer persona.mp4 (11.4 MB) 03-Measuring customer lifetime value.mp4 (6.8 MB) 04-Quantifying customer loyalty.mp4 (10.9 MB) files
Added:	2022-04-25 10:01:29
Language:	English
Peers:	Seeders : 28 , Leechers : 11
Tags:	Tutrials courses books E-books AhLan
Release name:	Linkedin - Become a Digital Advertising Specialist [AhLaN]
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