Linkedin - Brand Design Foundations
Linkedin - Brand Design Foundations
Brand Design Foundations https://TutGee.com Duration: 2h 34m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 1.81 GB Genre: eLearning | Language: English Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.
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[ TutGee.com ] Linkedin - Brand Design Foundations
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1. Introduction
01. Introduction to branding.en.srt (4.9 KB)
01. Introduction to branding.mp4 (41.1 MB)
2. History
02. The origin of branding.en.srt (4.1 KB)
02. The origin of branding.mp4 (37.3 MB)
03. Branding before 1950.en.srt (6.2 KB)
03. Branding before 1950.mp4 (52.4 MB)
04. Branding 1950 to today.en.srt (4.8 KB)
04. Branding 1950 to today.mp4 (43.4 MB)
3. Definitions
05. What is a brand.en.srt (4.7 KB)
05. What is a brand.mp4 (42.9 MB)
06. What makes a brand.en.srt (5.1 KB)
06. What makes a brand.mp4 (41.9 MB)
07. Why bother.en.srt (5.7 KB)
07. Why bother.mp4 (49.9 MB)
08. The designer's role.en.srt (5.5 KB)
08. The designer's role.mp4 (48.6 MB)
09. The elements of branding.en.srt (5.7 KB)
09. The elements of branding.mp4 (46.9 MB)
4. Strategy 101
010. What to know.en.srt (6.4 KB)
010. What to know.mp4 (52.2 MB)
011. Research.en.srt (7.8 KB)
011. Research.mp4 (62.6 MB)
012. Interviews.en.srt (5.1 KB)
012. Interviews.mp4 (42.7 MB)
013. Problem-solving, part 1.en.srt (5.1 KB)
013. Problem-solving, part 1.mp4 (42.8 MB)
014. Problem-solving, part 2.en.srt (6.0 KB)
014. Problem-solving, part 2.mp4 (51.1 MB)
015. Presentation.en.srt (5.8 KB)
015. Presentation.mp4 (50.2 MB)
5. Parts
016. Identity systems.en.srt (5.5 KB)
016. Identity systems.mp4 (49.0 MB)
017. The rules of logo design, part 1.en.srt (5.6 KB)
017. The rules of logo design, part 1.mp4 (50.1 MB)
018. The rules of logo design, part 2.en.srt (3.6 KB)
018. The rules of logo design, part 2.mp4 (30.3 MB)
019. Monogram.en.srt (4.8 KB)
019. Monogram.mp4 (41.5 MB)
020. Wordmark.en.srt (4.9 KB)
020. Wordmark.mp4 (44.0 MB)
021. Icons.en.srt (6.2 KB)
021. Icons.mp4 (52.3 MB)
022. Logo.en.srt (4.2 KB)
022. Logo.mp4 (35.2 MB)
023. Flexible identities.en.srt (5.1 KB)
023. Flexible identities.mp4 (42.6 MB)
6. Process
024. Making a wordmark.en.srt (6.5 KB)
024. Making a wordmark.mp4 (56.6 MB)
025. Designing a monogram.en.srt (4.6 KB)
025. Designing a monogram.mp4 (39.9 MB)
026. Creating an icon.en.srt (5.9 KB)
026. Creating an icon.mp4 (52.9 MB)
027. Combining wordmarks, monograms, and icons.en.srt (5.7 KB)
027. Combining wordmarks, monograms, and icons.mp4 (51.9 MB)
7. Visual System
028. The color palette.en.srt (6.2 KB)
028. The color palette.mp4 (54.9 MB)
029. Making a color palette.en.srt (4.8 KB)
029. Making a color palette.mp4 (42.6 MB)
030. Typography.en.srt (5.4 KB)
030. Typography.mp4 (47.8 MB)
031. Images.en.srt (7.0 KB)
031. Images.mp4 (61.2 MB)
032. Patterns.en.srt (5.0 KB)
032. Patterns.mp4 (44.6 MB)
033. Presentation.en.srt (7.4 KB)
033. Presentation.mp4 (61.1 MB)
034. Presenting tips.en.srt (6.7 KB)
034. Presenting tips.mp4 (54.8 MB)
8. Handoff
035. The standards manual, part 1.en.srt (5.9 KB)
035. The standards manual, part 1.mp4 (49.8 MB)
036. The standards manual, part 2.en.srt (7.1 KB)
036. The standards manual, part 2.mp4 (57.6 MB)
037. Brand vision book.en.srt (5.3 KB)
037. Brand vision book.mp4 (44.6 MB)
038. File handoff.en.srt (5.3 KB)
038. File handoff.mp4 (44.5 MB)
9. Conclusion
039. Next steps.en.srt (5.2 KB)
039. Next steps.mp4 (43.3 MB)
Bonus Resources.txt (0.3 KB)
files
2021-12-10 10:04:25
English
Seeders : 0 , Leechers : 20
Linkedin - Brand Design Foundations
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