Download Linkedin - Integrated Marketing Communication Strategies torrent

Linkedin - Integrated Marketing Communication Strategies

Torrent:	Linkedin - Integrated Marketing Communication Strategies
Description:	Integrated Marketing Communication Strategies MP4 \| Video: h264, 1280x720 \| Audio: AAC, 44.1 KHz, 2 Ch Skill Level: Beginner \| Genre: eLearning \| Language: English + srt \| Duration: 50m \| Size: 286.1 MB Disconnected marketing communications confuse customers and make it hard to know what a brand stands for and why you should buy it. On the other hand, an integrated marketing communication strategy ensures consistent, relevant messages across touch points to differentiate from competition and attract and retain customers. In this course, instructor Dina Shapiro covers how to identify and overcome barriers to integration; how to conduct a SWOT analysis to differentiate from competitors; how to use brand storytelling to integrate your marketing strategy; and how you can leverage customer insights to integrate across paid-owned-earned touch points, and measure and optimize. Join Dina as she shares examples and the tools you need to write an integrated marketing communication strategy that will help you engage customers, build your brand, and improve internal team collaboration.
Downloads:	91
Category:	Other /Tutorials
Size:	303.6 MB
Show Files »	[ TutGee.com ] Linkedin - Integrated Marketing Communication Strategies Get Bonus Downloads Here.url (0.2 KB) ~Get Your Files Here ! Bonus Resources.txt (0.3 KB) Ex_Files_Integrated_Marketing_Communication_Strategies Exercise Files Prioritize Integration Barriers.pdf (48.0 KB) [1] Introduction [1] What is integrated marketing communications.mp4 (19.2 MB) [1] What is integrated marketing communications.srt (1.8 KB) [2] 1. Identify and Overcome Barriers [1] Identify marketing integration challenges.mp4 (19.3 MB) [1] Identify marketing integration challenges.srt (5.7 KB) [2] Overcome marketing integration barriers.mp4 (15.7 MB) [2] Overcome marketing integration barriers.srt (5.5 KB) [3] Example Overcoming integration barriers.mp4 (23.6 MB) [3] Example Overcoming integration barriers.srt (5.7 KB) [3] 2. Know Your Competition [1] Define and differentiate your competitive set.mp4 (20.9 MB) [1] Define and differentiate your competitive set.srt (5.9 KB) [2] Transform SWOT into opportunity analysis.mp4 (22.1 MB) [2] Transform SWOT into opportunity analysis.srt (5.8 KB) [3] Example Identifying market opportunities.mp4 (17.4 MB) [3] Example Identifying market opportunities.srt (4.9 KB) [4] 3. Align Your Strategy and Brand [1] Integration starts with your brand.mp4 (20.0 MB) [1] Integration starts with your brand.srt (5.6 KB) [2] Engaging customers with integrated brand storytelling.mp4 (15.8 MB) [2] Engaging customers with integrated brand storytelling.srt (4.9 KB) [3] Brand storytelling in action.mp4 (21.1 MB) [3] Brand storytelling in action.srt (4.9 KB) [5] 4. Leverage Customer Insights [1] Omnichannel vs. integrated marketing.mp4 (12.8 MB) [1] Omnichannel vs. integrated marketing.srt (4.9 KB) [2] Helping your brand connect with customers.mp4 (19.8 MB) [2] Helping your brand connect with customers.srt (5.0 KB) [3] Example Paid, owned, earned integration.mp4 (22.2 MB) [3] Example Paid, owned, earned integration.srt (4.7 KB) [6] 5. Measure and Optimize [1] Measure with integrated KPIs.mp4 (13.0 MB) [1] Measure with integrated KPIs.srt (4.6 KB) [2] Optimize with a performance dashboard.mp4 (18.3 MB) [2] Optimize with a performance dashboard.srt (5.6 KB) [3] Example Integrated KPIs.mp4 (16.1 MB) [3] Example Integrated KPIs.srt (4.5 KB) [7] Conclusion [1] IMC is an ongoing process.mp4 (6.0 MB) [1] IMC is an ongoing process.srt (1.7 KB) files
Added:	2021-09-24 11:04:47
Language:	English
Peers:	Seeders : 8 , Leechers : 4
Release name:	Linkedin - Integrated Marketing Communication Strategies
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