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Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage[Team Nanban][TPB]

Torrent: Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage[Team Nanban][TPB]
Description:



Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage[Team Nanban][TPB]

David Meerman Scott | 2011 | ASIN: B0065MKMMS | EPUB | 53 pages | 0.7 MB

DESCRIPTION:

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating.
It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.



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Downloads: 132
Category: Other/E-Books
Size: 781.4 KB
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Added: 2012-06-21 01:46:15
Language: English
Peers: Seeders : 0 , Leechers : 0
Tags: Team Nanban TPB 
Release name: Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage[Team Nanban][TPB]
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