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Description
This is our signature brand-building program. The complete strategic brand-building system for building a highly differentiated, profitable brand and business. Comes with 70 videos, 6 Modules, and a 125-page brand playbook.
This is the most comprehensive strategic brand-building course you will find online. It is great for both learning and implementing a brand and business transformation, for small and large companies alike.
What You Get:
Module 1: Foundation
This crucial “meta-level” module sets you up for success. Set big goals and remove the barriers. Learn brand fundamentals, including “The Only Strategy”, principles, and mindsets you need to build an extraordinary brand and business in today’s world.
Get Your Mindset Right – Commit To Your Transformation
Set Clear, Inspiring Goals And Envision Your Ideal Outcome Learn The Fundamentals Of Brand-Building
Learn Core Concepts And Strategies (The Only Strategy)
Learn Design Thinking And Creative Skills
Module 2: Customer
Learn how to identify and focus on your “Power Base”, i.e, your most potential customers. Zoom in on the customers that matter most, then dig deep inside minds to extract multi-level insights that enable you to create massive value. Then turn your insights into a Customer Blueprint™.
Discover Your Ideal Customer And Focus Only On Them
Narrow Down Your Market And Discover Your Power Base
Learn How To Uncover Breakthrough Customer Insights
Get Our Field Research Guide And Training
Recruit Real Customers And Learn From Them
Create Your Customer Blueprint™
Module 3: Strategy
Challenge your current strategy and imagine a bigger, brighter future. Design a game-changing brand strategy and platform, define your “Onlyness”, your uniqueness. Then wrap it all up in a brand story that makes your brand easy to understand, inspiring and desirable.
Analyse Your Competitive Environment And Yourself
Discover And Define An Inspiring Vision
Design A Simple, Unique, And Powerful Brand Strategy
Translate Your Strategy Into A Compelling Brand Story
Learn How To Position Your Brand As “The Only Choice”
Module 4: Offering
Translate your key insights and strategy into an extraordinary brand offering; a cocktail of value, expressed across The Five Brand Dimensions™. Get creative and design your brand offering into a smooth, compelling brand experience that makes people want to choose you.
Get Creative And Translate Your Strategy Into A Total Offering
Learn How To Create Value From The Customer Perspective
Learn The Five Brand Dimensions™ And How To Leverage Them
Define And Design Your Brand Touchpoints
Design An Extraordinary Total Brand Offering And Brand Experience
Module 5: Engagement
Learn why building relationships is the heart of branding, and why engagement is the hottest word in marketing today. Create an engagement strategy and plan, and ensure that you’re always initiating, connecting, and nurturing relationships to ensure the growth of your brand and business.
Learn Why Engagement is The Heart Of Your Marketing
Learn How To Scale With Low or No Investment
Learn A Marketing Framework For Creating a Customer
Create A System To Ensure You Take Action Consistently
Build High-Quality Customer Relationship With Your Power Base
Module 6: Operations
Connect your brand to your business operations and culture. Design your own Brand Playbook™ – your operational brand and business plan, then put it into action with the help of your coach, and the community. Kickstart your transformation and create immediate results in your business.
Learn How To Focus Only On The Vital Few Things That Matter
Design Your Operating System
Implement Your Operating System And Train Your Team
Design Your Own Brand Playbook™ – Your Operating Manual
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