torrents rarbg
Catalog Top 10

RARBG
Home
Movies
XXX
TV Shows
Games
Music
Anime
Apps
Doc
Other
Non XXX

The Choice Factory by Richard Shotton EPUB

Torrent: The Choice Factory by Richard Shotton EPUB
Description:

xx

The Choice Factory by Richard Shotton EPUB

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.

From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

xx

Downloads: 65
Category: Other/E-Books
Size: 308.1 KB
Show Files ยป
files
Added: 2019-01-05 21:05:15
Language: English
Peers: Seeders : 18 , Leechers : 1
Release name: The Choice Factory by Richard Shotton EPUB
Trackers:

udp://tracker.coppersurfer.tk:6969/announce

udp://tracker.opentrackr.org:1337/announce

udp://9.rarbg.to:2750/announce

udp://explodie.org:6969/announce

udp://ipv4.tracker.harry.lu:80/announce

udp://9.rarbg.com:2710/announce

udp://tracker.internetwarriors.net:1337





By using this site you agree to and accept our user agreement. If you havent read the user agreement please do so here